jQuery.fn.liScroll = function(settings) {
    settings = jQuery.extend({
    travelocity: 20
    }, settings);   
    return this.each(function(){
        var $strip = $(this);
        $strip.addClass("newsticker")
        var stripWidth = 0;
        var $mask = $strip.wrap("<div class='mask'></div>");
        var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");               
        var containerWidth = $strip.parent().parent().width();  //a.k.a. 'mask' width 
        $strip.css("left", containerWidth); 
        $strip.children("li").each(function(i){
          stripWidth += $(this).outerWidth() + 3;
        });
        $strip.width(stripWidth);     
        var totalTravel = stripWidth+containerWidth;                
        var defTiming = totalTravel * settings.travelocity;
        function scrollnews(spazio, tempo){
          $strip.animate({left: '-='+ spazio}, tempo, "linear", function(){$strip.css("left", containerWidth); scrollnews(totalTravel, defTiming);});
        }
        scrollnews(totalTravel, defTiming);       
        $strip.hover(
          function(){
            jQuery(this).stop();
          },
          function(){
            var pos = $(this).position();
            var residualSpace = pos.left + stripWidth;
            var residualTime = residualSpace * settings.travelocity;
            scrollnews(residualSpace, residualTime);
          }
        );     
    }); 
};